Business Breakthrough℠

NEW FORMAT!! Mi Casa’s Business Breakthrough℠ advanced entrepreneurial training helps established business owners identify growth opportunities, develop leadership skills and increase profitability.  This course is offered in three different 4-week tracks: Financial Empowerment, Marketing & Sales, and Strategic Planning & Leadership. The total cost for any individual track is $100.00

Topics:

Financial Empowerment

Tuesdays, July 10th – July 31st 2018 from 6:00 – 9:00 pm

Marketing & Sales

Thursdays, September 20th – October 11th 2018 from 6:00 – 9:00 pm

Strategic Planning & Leadership

Thursdays, October 25th – Nov 15th 2018 from 6:00 – 9:00 pm

Course Objectives:

 Financial Empowerment

  • Understand the importance of financial planning
  • Understand basic principles of accounting
  • Understand the elements of key financial statements
  • Create a 1-year cash flow projection
  • Create strategic goals based on numbers

Marketing & Sales

  • Introduction to common social media platforms
  • Understanding importance of social media in today’s business world
  • Branding social media effective
  • How to engage customers on social media
  •  How to research suitable marketing strategies
  • Understanding core competency
  • Learning about value-based pricing
  • introduction to the consumer funnel
  • Understanding sales – the art, the practice, the purpose
  • Learning the difference between ESP and USP
  • Creation of a marketing calendar and sales strategy

Leadership & Strategic Planning

  • Assess current state of business
  • Create a strategic vision
  • Identify gaps between the two
  • Understand phases of the business life cycle
  • Create / solidify mission, vision, values
  • Learning the components of strategic planning
  • Create a SWOT Analysis
  • Introduction to employee lifecycle
  • Understanding importance of a clear hiring process
  • Dealing with discipline & termination of employees
  • How to create a job description
  • Understand what company culture is and how to mold it
  • Learn the difference between leadership & management
  • Explore leadership styles, emotional intelligence, & transformational leadership
  • Explore Brain Dominance concepts

REGISTRATION INFORMATION

Class size is limited to 25.  Each track costs $100.  Registration is considered complete once all registration requirements are fulfilled, including:

  • Online application (below)
  • 1×1 interview
  • Required paperwork
  • Fee paid

For more information on Business Breakthrough℠ please call Marlyn Ruiz at 303-539-5606 or email: mruiz@MiCasaResourceCenter.org
Sponsored by:

Guaranty Bank FDIC CMYK-01